A film crew took over Mister Charles on Knox Street for a day this season to shoot an episode of "Landman." A single day like that hires 120 to 150 background actors and puts roughly $100,000 into local hands.
Days like it are getting more common, and the reason is a state law. Senate Bill 22, effective September 1, 2025, sets aside about $1.5 billion over ten years, $300 million every two years, for film and television incentives, with rebates reaching 31 percent for productions that hire Texas crews and shoot primarily in state.
It was written to take work back from Georgia and California.
"All film is good film because films equal jobs," said Katie Schuck, the Dallas film commissioner, whose office recruits productions at industry trade shows.
The work has arrived across the region. "Dutton Ranch," the "Yellowstone" sequel and the biggest series launch in Paramount+ history, filmed from August 2025 through March 2026 in Dallas, Fort Worth, Ferris, Boyd, Weatherford, Cleburne, Grandview, Rio Vista and Mineral Wells, standing in for a fictional South Texas ranch.
"Frisco King," the Samuel L. Jackson crime drama that takes its name from Frisco, started in Fort Worth in late March and moved on to Dallas, Plano, Denton, Haslet and Granbury.
Fort Worth, hometown of producer Taylor Sheridan, is the current hub, with five of his series filming there and more than $700 million in economic impact since 2015. "Landman" season two hired more than 3,850 people across cast, background and crew, according to Fort Worth Film Commission head Taylor Hardy.
